作为一家企业，创新与发展是屹立不倒的根源所在，KKcoin作为一家飞速发展的企业，不断地继被海内外媒体连续报道之后受到国际权威媒体的关注。于英国时间10月31日上午3点半，全球四大通讯社之一路透社发表了题为Major funds invest in KKcoin – How a dark horse exchange differentiates in a hyper-competitive industry《四大顶级资本争相投资！年度黑马KKcoin的突围之路》的报道，此篇报道为大家展示了KKcoin的发展历程，在文中让大家领略KKcoin的飞跃之路。

路透社10月31日报道

路透社英文原文如下：

KKcoin was jointly invested by four major institutions: DFund, Node Capital, INBlockchain and LinkVC – what exactly attracted the attention of these top funds? The author interviewed the KKcoin team to uncover the appeal of this trading platform. 

Professional, Steady and Innovative.

KKcoin Business Director, Stephen, left a deep impression with a crisp statement during our first meeting: A professional team driven by continuous product innovation around user’s needs, prioritizing the steady development of platform technology.

Stephen said: "KKcoin developed our very own product unique amongst trading platforms, allowing us to stand out from others. At present, the industry is extremely competitive with thousands of exchanges globally, so we chose product innovation to breakout from the rest. Till date, there are only a couple of platforms that provide margin trading with several modeling after Bitmex. What we have done is to create an all-new proprietary trading mechanism via “Perpetual Contracts” which received great feedback from traders. In the midst of our development, we have also attracted some media attention and hope to become one of the few bright spots in this year's bear market."

Focus on user experience with 24/7 customer service

The KKcoin team understands that user experience is key as they develop an innovative product core. “Our customer service team receives many valuable ideas and suggestions each day. Since our users originate from all over the world, including North America, Southeast Asia, Japan, South Korea, China, South America, etc., We aim to provide users with 24/7 hours of online customer service. The KKcoin team attaches great importance to each feedback and makes timely adjustments accordingly, so that users relate better with our product.” Stephen emphasized, “Our team is clearly aware that the trading experience of cryptocurrency is a far cry from that of traditional exchanges. KKcoin strives to those standards with a professional interface, seamless operation and innovative trading products."

Indeed, after trading with KKcoin's Perpetual Contracts, its simplicity and flexible trading model stood out, testifying of their user-centric product design. Experienced traders understand that many margin trading platforms have problems such as account bust, unfair loss-sharing mechanisms, and high interest rates. With years of experience and expertise in the financial industry, KKcoin overcomes these problems with Perpetual Contracts effectively, protecting the interests of investors. For example, price limits prevent market manipulation leading to account bust, while position limits prevent excessive speculation. Features such as no expiration date, no funding rate, no societal loss greatly enhance user trading experience. Further, KKcoin has one of the most competitive transaction fees in the market, up to -0.05% (negative) which allows traders to profit when they provide liquidity to the market (as Makers).

Safety and Security as a key priority for KKcoin

In addition to user experience, KKcoin commits significant effort to account security. "The KKcoin tech team has many core members from world-class companies such as Google, PayPal, and Alibaba which stands for the security and stability of our trading platform. KKcoin users have access to dual layer password verification, security authentication, anti-phishing measures etc. to protect accounts. On our end, we formed a partnership with a well-known security company and implemented measures such as encrypted transmission, account data desensitization storage and anomaly detection to ensure safety of investor assets."

Stephen believes: "If we provide industry-leading products and ensure security of digital assets, KKcoin will naturally earn the trust of investors along with the growing influence of the blockchain. With Binance at the pinnacle of the crypto-crypto trading field, KKcoin will strive to become the best platform for margin trading."

KKcoin’s rapid growth

According to rankings in the Chinese equivalent of CoinMarketCap (https://www.feixiaohao.com/exchange/), KKcoin is ranked TOP25 in overall exchanges, and TOP5 for exchanges with margin trading. KKcoin has already become one of the most influential trading platforms in Southeast Asia. Benefiting from Singapore Government’s open policy towards the blockchain industry, KKcoin has made continuous progress since its inception. From team building, fund raising, product optimization, the team raced against time. “The development of blockchain changes with each passing day. We endeavor to make products better to satisfy the needs of users through continuous iteration, withstanding the test of the market.”

The bear market presents both challenges and opportunities for KKcoin. For them, the current situation is opportune to develop and differentiate from the competition. KKcoin works hard to bring innovative and high-quality products so that the company can come out on top when the next bull market arrives. Therefore, even in a bear market, they are committed to aggressive expansion. “Startups have to be fast while making great products. For Perpetual Contracts, we benchmarked them against Bitmex and OKex and found it to be better – however, it will take some time to exceed those exchanges in terms of the scale. That motivates us to work harder to challenge greater possibilities."

KKcoin: Only the innovative, fair and mutually beneficial trading platforms can last

As an objective and neutral third-party trading platform focused on providing an open and fair trading service, KKcoin hopes to help users seize opportunities of the blockchain industry.

At the end of the interview, the author was deeply impressed by KKcoin's belief in blockchain technology and dedication to their development of the trading platform. As Stephen mentioned, KKcoin has already developed a long-term plan and are prepared for competition over the long haul. Product innovation will remain key to guarantee future success in this hyper competitive industry.

中文版译文如下：

据悉，来自全球金融中心新加坡的KKcoin交易平台获得DFund、节点资本、硬币资本、连接资本等四大机构联合投资，而KKcoin到底是何方神圣，能够吸引四大顶级资本的如此重视？笔者如约采访到KKcoin团队，通过与项目负责人直接对话，让我们一起来发现这家交易平台不一样的人格魅力。

初识KKcoin，专业、稳健、创新的特点给人留下了深刻印象

采编团队和KK团队负责人Stephen确认过采访时间，近期新加坡难得的一个阳光明媚的上午，双方如约见面了。初次见面，KKcoin便给人留下了深刻的印象，仿佛由内而外向大家展示着自己：我们是一家以持续不断地产品创新为动力、真正以用户需求为核心、并把稳健发展作为首要运营策略的专业团队。

Stephen介绍说：“KKcoin有着自己独特的性格，在众多交易平台中独树一帜，这也是我们能够这么快脱颖而出的关键因素。目前全球过万家交易平台，同质化竞争很严重，而我们从一开始便选择了产品创新作为突围之路。比如，全球只有十几家平台能够提供合约交易服务，并且多数都是模仿Bitmex，而我们则独创了业内全新的、更好的合约交易模式---“延期交易”，刚上线一个多月即进入全球前五名，并且还在快速增长中，这也引起了多家行业媒体的关注和报道，成为今年熊市中为数不多的亮点事件。”

重视用户体验，与用户保持7x24客服在线互动

KK团队将用户体验放在首位，在实践中不断地践行着创建品牌的初心。“在产品运行过程中，不少用户会和我们的客服团队沟通，提出一些宝贵的想法和建议。由于用户遍布全球，包括北美、东南亚、日韩、中国、南美等区块链热门地区，我们向用户提供7*24小时的客服在线互动服务。KK团队非常重视用户提出的每一条反馈，以最高优先级及时开会讨论并做出适时调整，让用户和产品真正产生关联。甚至可以说，是广大用户和我们一起创造了这个交易平台。”Stephen强调，“我们团队也清醒的认识到，与传统金融行业的交易体验相比，加密货币交易领域做得还远远不够，任重而道远。为用户提供一款界面专业、操作便捷、运行流畅、使用顺心的交易产品是KK团队不断努力的方向。”

确实如Stephen所说，笔者亲身体验过KKcoin的延期交易后，一下子就喜欢上了这种简单有趣的模式，并且切身体会到了KK团队以用户为中心的产品设计理念。玩过加密货币的玩家都深有体会，很多合约交易平台会存在涉嫌操纵的定点爆仓、不公平的穿仓分摊、高昂的资金费率等严重的问题。凭借多年的金融行业经验和专业知识，KK团队在延期交易产品中很好的解决了这些问题，在机制层面切实保障了广大投资者的利益。比如，通过限价机制防止拉盘砸盘和定点爆仓，通过仓位限制机制来防止过度投机带来更大风险，并且无强制交割、无穿仓分摊、无资金费率，大幅提升用户交易体验和降低交易风险。同时，还有全市场最优惠的、高达万分之五的负佣金来为提供流动性的客户返利，挂单就可以轻松赚钱。KKcoin保驾护航，平台安全保护为重中之重

除了重视用户体验，KKcoin还为账户安全投入了巨大的精力。“目前KKcoin团队中有众多Google、PayPal、阿里巴巴等世界级公司的核心技术人员，全面保证交易平台的安全和稳定性，针对账户安全做了双层密码校验、多重安全认证、防钓鱼和加密传输、账户数据脱敏存储和异常检测等安全举措，并与知名的安全监测团队合作，时刻保护着投资者的数字资产安全。”

Stephen认为：“如果我们既能提供行业领先的创新产品，又能保障数字资产的账户安全，那么，未来随着区块链影响力的不断扩大，传统投资者的不断加入，KKcoin会受到越来越多用户的信赖，成长为全球最好的交易平台之一，正如币安在币币交易领域中的领先地位一样，KKcoin也会成为合约交易领域的王者。”

天下武功，唯快不破，KKcoin综合实力快速提升

经调查，KKcoin交易平台在全球过万家交易平台中综合实力进入TOP20，其中合约交易更是进入TOP5，是当前全球最有影响力的交易平台之一，尤其在东南亚地区更是具有领先地位。借着新加坡政府近年来一系列区块链行业政策东风而成立的KKcoin，自诞生至今，不断取得的进步在行业中有目共睹，从组建、获投到产品上线、优化，团队每时每刻都在与时间赛跑。“区块链行业的发展日新月异，在这条赛道里面，KKcoin只有通过不断快速迭代让产品更加强大、更加满足用户的需求，并经得住市场的考验。”

虽然当下行情虽处于熊市，但是对KK团队而言，这既是一种挑战也是一种机遇。对于真正靠谱的团队来说，晴耕雨读，熊市是真正做事的好时候，也是弯道超车的好机遇。唯有在低谷时期给用户不断带来创新优质的产品，真正为行业做出有价值、有意义、推动行业向前的事情，才能在下一波牛市到来的时候傲立潮头。所以，即便是熊市，KK团队仍以一种更加激扬的斗志，用更加高效的方式对待着这场比赛。“创业就是快，但是我们同时也要把产品做好做细。针对我们推出的延期合约交易，对标的是bitmex与OKex，虽然我们在产品机制方面已经超过这两家老牌交易平台，但用户规模的超越还需要一些时间，这也激励我们更加努力去挑战更大的可能性。”

KKcoin为行业发声，公平、创新、共赢的交易平台才能走的更远

作为一家客观中立的第三方交易平台，唯有秉承公平、创新、共赢的理念，踏踏实实为投资者做好资产管理和交易服务，才能帮助用户抓住区块链行业发展的历史机遇，从而实现财富的保值增值。

采访的最后，笔者感慨于KKcoin的独特与执着，他们对区块链技术的信仰和对交易平台事业的真诚深深的打动着每一个了解他们故事的人，正如Stephen所说，KKcoin已经制定了长远的规划，做好了长期奋战的准备，产品创新打造的差异化竞争优势和稳健专业的运营策略将是未来取得成功的最大保障。对于未来，KK团队说，因为相信，所以看见。